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7 Principles Getting Any Business on Local TV News, Radio & More

By: Jim Peake

There is no guarantee that PR (public relations) will work, but when it does it can be extremely powerful, ask Paris Hilton. There are a few things that every business owner should know about PR.

Rule # 1) Best place to start is the local media! If you start with your local media the chances are that a big media company is reading or listening. If your story has national appeal it might get aired by the big media companies. It is much easier to get local press plus the chances are that many of your customers are local too.

Rule # 2) Learn how to select the right media outlet, newspapers, radio, TV or the Internet. What happens a lot is the big newspapers publich a story and it is followed by television. TV follows newspapers for the most part. Depending on the breaking news aspect television can be better for live breaking news. How is the visual appeal of the story, what it it like? My Success Gateway, LLC has been covered in all major media and if we can do it so can you.

Rule # 3) Know who to talk to in the media companies. In newsprint it is always best to speak directly with the reporter who has ownership of their area subject. For example if your story is about business call the business editor, if it is about local happenings call the local reporter. In TV you will ask for the "assingment desk" or the "assignment editor" or the show producer to pitch your story to.

Rule # 4) You have to be current with the news that is happening in your area. make sure that you don't forget the hook! For example let's say you are a chiropractor and evey year there is a big marathon in your city. Set up a chiropractic station at the finish line to treat the athletes post race with their back pain. Now you want to get on the phone with the news media and let them know that X % of runners experience back pain (hook) and that you are treating them at the finish line gratis.

Rule # 5) News media has to sell stories. When they do this they tell you to sick around to not change the channel because they have a "new" back pain solution that you don't want to miss. If you tell this to the assignment editor he will apprecite it because you are really helping him shape the story for his broadcast and keep his viewers on his channel. He needs ratings!

Rule # 6) There has to be something in it for the viewers, we call this a payoff. Because the marathon has a lot of visability in the town and most people know at least a few participants, the payoff for the atheletes is that they can solve their back pain with the proper care and treatment. The television station would love to do this type of a story since it benefits members of their community.

Rule # 7) Tell them you want to make a fast story pitch! 9 out of 10 producers, assignment editors and reporters will say yeas to 30 seconds, but not if they are on deadline. If they do say yes have your duicks in a row and start talking and doln't shut up until they tell you to. If they like the story they will tell you. They will ask for mor einformation. If they say e-mail it into news@newsstation.com that means it won't make their broadcast. If they ask you to mail it to their e-mail directly you stand a better chance.

Conclusion, all businesses have the opportunity to get in the news. It helps when you know how to navigate the newsroom like a professional.

Article Source: www.harperandassociatesinsurance.com

If you want to brand your company and get on the local radio news learn from a media insider how to be a master at media with Home Study Course on PR or listen to the Free Interview Don't reprint this exact article. Instead, reprint a free unique content version of this same article.

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